Maximizing Your Interior Design Portfolio
A sensational and impressive portfolio is the business card of the professional interior
designer. Interior design is a competitive field, and your portfolio should be the best way
for a potential client to get an understanding of the scope, focus, and quality of the
designs you can produce. There are a few secrets to maximizing this sample presentation
of your designing skills.
First, the portfolio should only contain examples of your most impressive work. That’s
simple enough, but what is the best method to present your designs - and in fact yourself
- to someone interested in hiring your design services? An electronic portfolio presented
on a laptop is an excellent option, and if you provide the presentation on compact disc
then you can leave your “business card” with your soon-to-be client for future review.
Consider animations if you choose to use the electronic portfolio, but hire a professional
to create the best presentation of your work. Another way to present your portfolio is the
more traditional notebook presentation. This is the best way to show the actual technical
drawings and design tools, and the expense associated with printing several copies of
your portfolio - perhaps in magazine form - can easily be returned through new business.
You do not, however, want to overwhelm your prospective client with interior designs
that do not specifically pertain to the project at hand. If the project on which you are
bidding is a restaurant waiting room then it would behoove you to focus on restaurant and
other lobby designs. Some designers that specialize in several different genres may have
specific portfolios that have been tailored to fit the actual needs of each category.
Practice your presentation with the materials you have chosen. Write a script using your
own unique personality, and then stand in front of a mirror and practice the delivery of
the important reasons your work should be chosen by an employer. While the visual
examples of your work and the particular scope of your experience are essential to an
interior design portfolio, never forget that you are the most important aspect of your
work.
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